Meet Our Team
We bring different strengths, but we’re united by purposeful work, thoughtful craft, and real connection.
I care about your growth — genuinely.
I’m straightforward in how I work and clear in how I communicate, always focused on what actually moves your business forward.
I’ve helped brands increase sales while improving profit margins by tightening their catalog, fixing waste, and making their best products easier to discover.
Carl
Founder
My job is simple: help you grow without overspending.
I clean up campaign structures, stop budget leaks, and align ads to strategy — because once the foundation is healthy, scaling becomes predictable.
My focus is driving results efficiently: more qualified traffic, stronger conversion, and smart spend that compounds over time.
Shalee
PPC Manager
I own the SEO roadmap — from strategy to execution.
My responsibility is to grow sales organically — by strengthening how products are found, positioned, and understood in search.
From keyword strategy to content optimization to backend data, I manage the full SEO pipeline and ensure every improvement drives measurable results.
Kathleen
SEO Lead / Catalog Specialist
I solve problem, bring order & structure to your catalog.
My work focuses on fixing inaccuracies, cleaning up variations, and making sure every listing is correct, compliant, and easy to shop.
Good catalog work doesn’t just fix issues — it unlocks growth by making your products easier to find, trust, and buy.
Roxane
Catalog Troubleshooting Specialist
Our progress isn’t accidental — it comes from showing up every day, solving the problems in front of us, and pushing ourselves to get better with every catalog, every keyword list, and every fix. Tools will evolve and strategies change, but nothing replaces the hard-won experience of doing the work.
As Andy Jassy says,
“There is no compression algorithm for experience.”